From Alabama’s Marble City, Yea!106.5 blankets Talladega County and parts of Shelby, Coosa, Clay, and Tallapoosa Counties in East central Alabama and can also be heard on 98.3 HD2. We exist to serve the public interest and are working hard to be relevant, reliable, innovative, responsible, and visible — and to inform, educate, and entertain.
About the Yea! brand
Yea!106.5 strives to create high quality programming for our listeners and targeted audiences for our advertisers, and to attract, develop, and sustain an efficient and highly productive group of broadcast professionals.
- To provide exceptional, entertaining, and informative local radio programming.
- To provide the highest quality marketing solutions, results, and customer service to the advertisers who make our existence possible.
- To be ambassadors of goodwill by promoting social, retail, and economic growth and development.
- To preserve and expand on the traditions and values of local community-focused broadcasting.
We want to be an integral part of the communities we are privileged to serve.
Marble City Media LLC does not discriminate in advertising contracts on the basis of race or ethnicity, and will not accept any advertising which is intended to discriminate on the basis of race or ethnicity.
MARKET: East Central Alabama – Sylacauga, Childersburg, Oak Grove, Fayetteville, Goodwater, Rockford, Sycamore, Alpine, and Winterboro, west past Chelsea to the edges of Birmingham, north past Talladega
COVERAGE: Parts of Talladega, Coosa, Clay, Shelby, and Tallapoosa Counties
FORMAT: Variety, focused on the best music from the 60s-70s-80s, along with a solid information commitment with state and local news, sports, and weather.
AUDIENCE: Primary demographic targets are adults ages 25-55.
RESULTS: Everything we do is about being distinctively relevant, professional, and top quality. We will give our listeners the best sounding station in the area and are dedicated to keeping our advertisers happy with business-building results.
At 7:00 a.m. on May 16, 1948, what is now WYEA-AM was born as WMLS-AM on 1290 KHz.
A license was granted by the Federal Communications Commission on Dec. 23, 1947, and construction began on Jan. 5, 1948. The original Raytheon RA-1000 transmitter, serial number 213, in constant use until being replaced on Jan. 28, 2012, has been refurbished and is now on display at the Alabama Historical Radio Society museum in Birmingham.
Studios and offices were originally located above the T&J Café at 11½ W. Second St. in downtown Sylacauga, although the tower and transmitter were north of the city in an area with no address later known as 1 Motes Rd.
Gertrude Tyson, host of the station’s popular Friendly Neighbor program, later explained: “WMLS had its beginning as a dream in the minds of four young Sylacauga veterans. They had all been in the service during World War II, and were attending Birmingham Southern after the war. As was the case with all returned veterans, they were eager to get into something that would be profitable to them and serve their hometown as well. When they learned that a frequency was available for the 1,000 watt station, they got up a few thousand dollars between them and the dream soon became a reality.”
The original investors, who launched the station as the Marble City Broadcasting Co. Inc., were Curtis O. Liles Jr., Henry Judson Darden Jr., Edward J. Smith, and James S. Stowers Jr., with Paul H. Sarvis and Robert H. Arnold also stockholders. Liles, initially Vice President and General Manager, became majority owner and President in buying out later investor Richard L. Scroggins in September 1953. By 1956, the entire operation had consolidated in a new building on Motes Rd., and a companion WMLS-FM signed on the air in December 1959. Thereafter, Liles became sole owner.
On Sept. 1, 1980, the stations were purchased by Summit Broadcasting Inc. New owner Joseph V. Windsor, who had been a senior television group executive in Columbus, Ga., moved the WYEA call letters from a television station there to Sylacauga on Nov. 30, 1981.
On April 14, 1986, the FCC approved the transfer of WYEA-AM and WMLS-FM to Action Communications Enterprises Inc., a North Carolina-based radio group headed by David C. Phillips. That September, WMLS-FM changed its call letters to WAWV-FM, and, after 37 years in Sylacauga, the familiar WMLS call sign was adopted by a public FM station in Minnesota.
On June 30, 1993, the FCC approved the transfer of WYEA-AM and WAWV-FM to W.O. Powers of South Carolina.
On Dec. 23, 1997, Spirit Broadcasting Co. Inc., owned by John H. Vogel, Robert D. Pierce, and Gary Mitchell, purchased WYEA-AM. Vogel, who joined the station under earlier ownership in 1983, became sole owner of the company on May 8, 2001.
On Jan. 1, 2012, Marble City Media LLC, under a local marketing agreement with Spirit Broadcasting Co. Inc., began programming and operating WYEA-AM. On June 4, 2012, the Federal Communications Commission approved transfer of the license to Marble City Media LLC, owned by Sylacauga native Lee Perryman who started his broadcast career at the station as a teenager.
On Nov. 25, 2013, the FCC granted a construction permit for a new FM station on 106.3 MHz in Sylacauga. From a tall tower in the southwestern part of the city, near the Talladega-Coosa County line, the FM addition began simulcasting WYEA-AM’s programming just before noon on Jan. 19, 2014.
On March 11, 2014, the FCC granted an application to move from 106.3 MHz to 106.5 MHz, followed by authorization of a power increase on May 7, 2014. On June 1, 2014, the frequency changed to 106.5 MHz.